High-Value Leads for a Global Supply Chain Software Leader.
Reaching Director-level supply chain leaders at $500m+ enterprises
A global supply chain execution software provider, recognised as a Leader in the Gartner Magic Quadrant for Warehouse Management Systems (WMS). The company serves over 5,000 customers across 70 countries, delivering an integrated platform spanning warehouse, transportation, and order management to help enterprises build resilient, disruption-ready supply chains.
Inside, you’ll see:
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How the client defined “qualified” (function, seniority, region, revenue)
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The whitepaper-led campaign structure and 8-week timeline
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Performance against target across Director-level audiences
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Seniority, region, and revenue breakdown of engaged leads
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A sample of Director-level roles across supply chain, logistics, and warehousing
Who it’s for: Marketing Directors running demand generation or ABM into enterprise supply chain, logistics, and operations teams.
Download the case study to see how this approach performed against a tightly defined ICP.
